|
|
|
|
|
|
|
メディア授業とは，メディアを利用して遠隔方式により実施する授業の授業時数が，総授業時数の半数を超える授業をいいます。
メディア授業により取得した単位は，卒業要件として修得すべき単位のうち60単位を超えないものとされています。
|
|
|
|
|
|
|
At a fundamental level, Visual Communication Design can be understood as the discipline which produces, manipulates, and makes use of of visually rich content for the process of information exchange. New generations of professionals are understanding that real social changes with everlasting consequences can be produced through the use of visually rich content, however, one require the comprehension of the visual phenomena(and its symbolism) at a deeper level that encompasses the understating of 'human Language' and its psychological, cultural and even political aspects. This course present an historical overview of the evolution of the visual communication design field and its fundamental from a semantic perspective. In addition, students (probably) have their first approach to the world of visual production at a technical level, that is to say, the techniques and methods to create visually rich tools of communications.
|
|
|
|
|
|
|
|
|
|
1) Understand and master basic concepts of visual communication design (language, communication, design and society)
2) Understand visual communication design from a scientific perspective.
3) Understand the semantic properties of images and symbols, and learn how to use them for communication
4) Understand the relationship between society and culture through design activities.
|
|
|
|
|
At the beginning, the four concepts of language, communication, design and society will be explained in a traditional lecture type mode, their fundamental definitions, properties, and how they interact(and influence) each other. Little by little the dynamic will be changed in order to prompt a more conversational and discursive approach. Group discussions will be encouraged, students will be evaluated according to their participation and pro-activity. In addition, evaluation will be based mainly on IN CLASS ASSIGNMENTS which if not completed on the given time, they will have to be submitted next class as homework.
|
|
|
|
|
|
第1回
|
Semantics and its fundamentals,
Rhetoric of the image
|
• Introduction to Saussure's ideas, sign definition, Understanding icons, indexes and symbols
• Introducing Roland Barth's main ideas
1) Textual image
2) Literal image
3) Semantic image
|
|
第2回
|
Practical Exercise I
|
Establishing and developing the basic communication elements (at a conceptual level) for a Poster Design
|
|
第3回
|
Principles of color theory
|
• Psychological perception of Color characteristics, color mode, color harmony, color temperature
• Color use in mass media communication and its psychological effects.
Case studies of color use in movies
|
|
第4回
|
Practical Exercise II
|
Establishing and developing a color palette for a "concrete communication objective" (applied to a poster design).
|
|
第5回
|
Visual perception basics
|
• Human information processing
• Theory of visual perception
• The principles of Gestalt (emergence, realization, multiple stability, invariant term)
• Gestalt's rules (closing, similarity, proximity, continuity, direction)
|
|
第6回
|
Practical Exercise III
|
Establishing and developing the basic gestalt elements (at a conceptual level) for Logo Design
|
|
第7回
|
Fundamentals of Typography
|
• Definition of typeface
• Difference between font and typeface
• Family typeface
• Expressing concepts through typefaces
• Typeface psychology
|
|
第8回
|
Practical Exercise IV
|
Establishing and developing the basic typographic elements for "Personal Business Card"
|
|
第9回
|
Understanding the Role of Visual Design in Society - Visual Design Critical Thinking I
|
Historical development of visual communication design.
|
|
第10回
|
Understanding the Role of Visual Design in Society - Visual Design Critical Thinking II
|
The role of art and design in relation to society, culture, politics and commerce.
|
|
第11回
|
'Total' Design Workshop Practical Exercise I
|
From this point until the end of the course, the students are immersed in a "design workshop dynamic". The contemporary topic is given to the students with the objective of designing a(some) piece(s) of visual communication design. In each class the progress is jointly reviewed, discussed, and evaluated (by all members of the course). By the end of this practical period students are require to prepare a public exhibition of the designed pieces.
|
|
第12回
|
'Total' Design Workshop Practical Exercise II
|
Progress is jointly reviewed, discussed, and evaluated (by all members of the course).
|
|
第13回
|
'Total' Design Workshop Practical Exercise III
|
Progress is jointly reviewed, discussed, and evaluated (by all members of the course).
|
|
第14回
|
'Total' Design Workshop Practical Exercise IV
|
Progress is jointly reviewed, discussed, and evaluated (by all members of the course).
|
|
第15回
|
'Total' Design Workshop Practical Exercise V
|
In this final class, students publicly present their designed pieces.
|
|
※AL（アクティブ・ラーニング）欄に関する注
・授業全体で、AL（アクティブ・ラーニング）が占める時間の割合を、それぞれの項目ごとに示しています。
・A〜Dのアルファベットは、以下の学修形態を指しています。
【A：グループワーク】、【B：ディスカッション・ディベート】、【C：フィールドワーク（実験・実習、演習を含む）】、【D：プレゼンテーション】
|
|
|
|
|
|
A: 30% B: 10% C: 30% D: 20%
|
|
|
Short essays 30%, practical in class exercises 40%, final presentation and report 30%
|
|
|
|
|
|
|
備考
|
Copy of summaries and documents fragments selected and distributed by the professor.
|
|
|
|
|
|
|
|
|
Design, Communication, Visual, Language, Symbolism, Image
|
|
|
|
| (教育)すべての人に包摂的かつ公正な質の高い教育を確保し、生涯学習の機会を促進する。 |
| (インフラ、産業化、イノベーション)強靱（レジリエント）なインフラ構築、包摂的かつ持続可能な産業化の促進及びイノベーションの推進を図る。 |
|
|
|
Introduction to Design, Design Practice
|
|
|
|
|
|
|
|
|
Any time between 10:30 and 19:00, but making an appointment is recommended to ensure availability.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|