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開講年度 開講学部等
2026 国際総合科学部
開講学期 曜日時限 授業形態 AL（アクティブ・ラーニング）ポイント
前期 月7～8   2.0
時間割番号 科目名[英文名] 使用言語 単位数
1091011123 文化社会論演習Ⅲ(広告宣伝論)[Culture and Society Seminar III] 英語 2
担当教員（責任）[ローマ字表記] メディア授業
LOEHR MARC[MARC LOEHR] ー
担当教員[ローマ字表記]
LOEHR MARC　[MARC LOEHR]
特定科目区分 STEAM関連科目 対象学生   対象年次 3～
ディプロマ・ポリシーに関わる項目 カリキュラムマップ(授業科目とDPとの対応関係はこちらから閲覧できます)
授業の目的と概要
In this class characteristics and functions of advertising will be analyzed from various points of view.
授業の到達目標
Diverse challenges are emerging across various scales and regions, from local communities to the international stage. To engage actively with these social issues, one must possess broad knowledge across science, technology, culture, and society. Furthermore, the practical ability to integrate this knowledge, collaborate with individuals from diverse cultural and ideological backgrounds, and identify and solve appropriate problems is essential.
The purpose of this course is to provide students with foundational knowledge and frameworks related to philosophy, culture, politics, and economics. Simultaneously, it aims to foster spontaneous inquiry and critical thinking regarding the various issues involving individuals and society, establishing a practical foundation for active engagement in problem-solving.
授業計画
【全体】
After learning about historical, organizational and functional features of advertising the participants will analyze the impact of advertising by example of selected products and services.
項目 内容 授業時間外学習 備考
第1回 Introduction to advertising in society Introduction to advertising in society. 2 hours preparation and 2 hours review according to class schedule.
第2回 Mass communication and media settings Comparison of different communication and media settings. 2 hours preparation and 2 hours review according to class schedule.
第3回 Advertising history I Explanation of the history of advertising and changes in society. 2 hours preparation and 2 hours review according to class schedule.
第4回 Advertising history II Explanation of the history of advertising and changes in society. 2 hours preparation and 2 hours review according to class schedule.
第5回 Advertising history III Explanation of the history of advertising and changes in society. 2 hours preparation and 2 hours review according to class schedule.
第6回 Propaganda - Media effects Explanation of propaganda and introduction to media effect theories. 2 hours preparation and 2 hours review according to class schedule.
第7回 Functions and effects of advertising Explanation of the different functions of advertising in society. 2 hours preparation and 2 hours review according to class schedule.
第8回 Classification of advertisements Explanation of the differences of several kinds of advertisements. 2 hours preparation and 2 hours review according to class schedule.
第9回 Reading market data socially Analysis of advertising market data. 2 hours preparation and 2 hours review according to class schedule.
第10回 Branding, gender and the pitfalls of advertising Explanation of branding, gender in advertising and and campaigns that failed. 2 hours preparation and 2 hours review according to class schedule.
第11回 Advertising on the internet Explanation af the characteristics of advertising on the internet. 2 hours preparation and 2 hours review according to class schedule.
第12回 Cannes Lions Analysis of award-winning advertisings. 2 hours preparation and 2 hours review according to class schedule.
第13回 Personal presentation I Presentations by the participants. 2 hours preparation and 2 hours review according to class schedule.
第14回 Personal presentation II Presentations by the participants. 2 hours preparation and 2 hours review according to class schedule.
第15回 Conclusion Discussion about advertising and society. 2 hours preparation and 2 hours review according to class schedule.
※AL（アクティブ・ラーニング）欄に関する注
・授業全体で、AL（アクティブ・ラーニング）が占める時間の割合を、それぞれの項目ごとに示しています。
・A〜Dのアルファベットは、以下の学修形態を指しています。
【A：グループワーク】、【B：ディスカッション・ディベート】、【C：フィールドワーク（実験・実習、演習を含む）】、【D：プレゼンテーション】
A: --%　B: 20%　C: --%　D: --%
成績評価法
Report 100％
教科書にかかわる情報
備考
Not applicable.
参考書にかかわる情報
備考
To be announced in class.
メッセージ
Not applicable.
キーワード
Mass media, advertising
持続可能な開発目標（SDGs）

  • 質の高い教育をみんなに
(教育)すべての人に包摂的かつ公正な質の高い教育を確保し、生涯学習の機会を促進する。
関連科目
International media
履修条件
連絡先
maru@yamaguchi-u.ac.jp
オフィスアワー
Appointments can be made via e-mail.

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