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メディア授業とは,メディアを利用して遠隔方式により実施する授業の授業時数が,総授業時数の半数を超える授業をいいます。 メディア授業により取得した単位は,卒業要件として修得すべき単位のうち60単位を超えないものとされています。
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This course introduces core concepts and analytical frameworks in quantitative data analytics, with a particular focus on survey research design and empirical data analysis. Teaching will be conducted through a combination of lectures and computer-based workshops held at the Media and Information Technology Center. In the lectures, students will learn principles of questionnaire design, measurement and scale construction, data preparation, and methodological considerations in quantitative research.
In the computer workshops, students will design and implement their own surveys, collect and manage data, and conduct statistical analyses using SPSS. Particular emphasis is placed on the practical application of factor analysis to identify underlying constructs in survey data and regression analysis to examine relationships among variables and test research hypotheses. Through hands-on exercises, students will develop skills in selecting appropriate analytical techniques, interpreting statistical results, and presenting findings in an academic and professional context.
The course assumes no prior knowledge of SPSS and is designed for graduate students seeking to acquire both methodological rigor and practical competence in quantitative survey research.
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The objective of this course is to develop the skills necessary to design and conduct survey-based research, perform multivariate analyses, and effectively present and report empirical findings at the level required for master’s and doctoral theses. Through lectures and hands-on data analysis, students will acquire practical competencies in questionnaire design, measurement and scale construction, data preparation, and the application of appropriate multivariate analytical methods.
In addition, the course aims to enhance students’ ability to interpret statistical results, link analytical outcomes to research questions and theoretical frameworks, and communicate findings in a clear and academically rigorous manner. By the end of the course, students are expected to be able to produce well-structured academic reports that meet the standards of graduate-level research and contribute to the development of their master’s or doctoral thesis projects.
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This course provides an introduction to quantitative methods of data analysis, focusing on applications in social science and applied research. The course begins with descriptive statistics and basic data presentation using tables and graphs, followed by fundamental probability concepts such as the normal distribution, sampling distributions, and the central limit theorem.
Inferential statistical techniques are then introduced, including independent t-tests, correlation analysis, and analysis of variance (ANOVA), with an emphasis on hypothesis testing and interpretation of results. The course also covers simple and multiple regression analysis, including the assessment of multicollinearity using Variance Inflation Factors (VIF).
In the later part of the course, students learn multivariate methods commonly used in survey research, including Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA). Depending on students’ progress in multivariate analysis, Structural Equation Modelling (SEM) is introduced as an advanced topic to provide an overview of its conceptual framework and research applications. Throughout the course, students apply these methods using SPSS and develop skills in interpreting and reporting analytical results in an academic context.
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第1回
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Introduction
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Guidance
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第2回
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Basic Analysis
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Research Methodology
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第3回
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Research plan ①
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Literature Review and Research Report
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第4回
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Research Plan ②
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Describe Statistics and Presentation Data
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第5回
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Data Analysis and Interpretation ①
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Segmentation and Cross Data
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第6回
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Data Analysis and Interpretation ②
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Comparison (Independent t-test and ANOVA)
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第7回
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Data Analysis and Interpretation ③
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Linear Model (Regression 1)
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第8回
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Data Analysis and Interpretation ④
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Linear Model (Regression 2)
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第9回
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Data Analysis and Interpretation ⑤
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Exploratory Factor Analysis
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第10回
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Data Analysis and Interpretation ⑥
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Confirmatory Factor Analysis
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第11回
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Data Analysis and Interpretation ⑦
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Structural Equation Modelling
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第12回
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Case Study ①
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Data analysis Workshop
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第13回
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Case Study ②
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Data analysis Workshop
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第14回
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Case Study ③
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Data analysis Workshop
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※AL(アクティブ・ラーニング)欄に関する注 ・授業全体で、AL(アクティブ・ラーニング)が占める時間の割合を、それぞれの項目ごとに示しています。 ・A〜Dのアルファベットは、以下の学修形態を指しています。 【A:グループワーク】、【B:ディスカッション・ディベート】、【C:フィールドワーク(実験・実習、演習を含む)】、【D:プレゼンテーション】
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A: 15% B: 15% C: 30% D: 40%
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Report 60% Presentation 40%
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備考
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I distribute the handout at class or attach it at eYUSDL.
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備考
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I distribute the handout at class or attach it at eYUSDL.
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Lets enjoy learning Data!
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Quantitative Research, Survey, Data Analysis、Multivariate Statistical Analysis
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| (貧困)あらゆる場所のあらゆる形態の貧困を終わらせる。 |
| (飢餓)飢餓を終わらせ、食料安全保障及び栄養改善を実現し、持続可能な農業を促進する。 |
| (教育)すべての人に包摂的かつ公正な質の高い教育を確保し、生涯学習の機会を促進する。 |
| (ジェンダー)ジェンダー平等を達成し、すべての女性及び女児の能力強化を行う。 |
| (経済成長と雇用)包摂的かつ持続可能な経済成長及びすべての人々の完全かつ生産的な雇用と働きがいのある人間らしい雇用(ディーセント・ワーク)を促進する。 |
| (インフラ、産業化、イノベーション)強靱(レジリエント)なインフラ構築、包摂的かつ持続可能な産業化の促進及びイノベーションの推進を図る。 |
| (不平等)各国内及び各国間の不平等を是正する。 |
| (持続可能な都市)包摂的で安全かつ強靱(レジリエント)で持続可能な都市及び人間居住を実現する。 |
| (平和)持続可能な開発のための平和で包摂的な社会を促進し、すべての人々に司法へのアクセスを提供し、あらゆるレベルにおいて効果的で説明責任のある包摂的な制度を構築する。 |
| (実施手段)持続可能な開発のための実施手段を強化し、グローバル・パートナーシップを活性化する。 |
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Statistics, Research Methodology, Marketing
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nishiot@yamaguchi-u.ac.jp
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Wednesday1300~1430: Please make an appointment in advance by email.
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