タイトル

開講年度 開講学部等
2026 大学院人間社会科学研究科(修士課程)
開講学期 曜日時限 授業形態 AL(アクティブ・ラーニング)ポイント
前期 水1~2 講義 10.0
時間割番号 科目名[英文名] 使用言語 単位数
2101000204 Advanced Data Analysis[Advanced Data Analysis] 英語 2
担当教員(責任)[ローマ字表記] メディア授業
西尾 建[NISHIO Tatsuru]
担当教員[ローマ字表記]
西尾 建 [NISHIO Tatsuru]
特定科目区分   対象学生   対象年次  
ディプロマ・ポリシーに関わる項目 カリキュラムマップ(授業科目とDPとの対応関係はこちらから閲覧できます)
授業の目的と概要
This course introduces core concepts and analytical frameworks in quantitative data analytics, with a particular focus on survey research design and empirical data analysis. Teaching will be conducted through a combination of lectures and computer-based workshops held at the Media and Information Technology Center. In the lectures, students will learn principles of questionnaire design, measurement and scale construction, data preparation, and methodological considerations in quantitative research.

In the computer workshops, students will design and implement their own surveys, collect and manage data, and conduct statistical analyses using SPSS. Particular emphasis is placed on the practical application of factor analysis to identify underlying constructs in survey data and regression analysis to examine relationships among variables and test research hypotheses. Through hands-on exercises, students will develop skills in selecting appropriate analytical techniques, interpreting statistical results, and presenting findings in an academic and professional context.

The course assumes no prior knowledge of SPSS and is designed for graduate students seeking to acquire both methodological rigor and practical competence in quantitative survey research.
授業の到達目標
The objective of this course is to develop the skills necessary to design and conduct survey-based research, perform multivariate analyses, and effectively present and report empirical findings at the level required for master’s and doctoral theses. Through lectures and hands-on data analysis, students will acquire practical competencies in questionnaire design, measurement and scale construction, data preparation, and the application of appropriate multivariate analytical methods.

In addition, the course aims to enhance students’ ability to interpret statistical results, link analytical outcomes to research questions and theoretical frameworks, and communicate findings in a clear and academically rigorous manner. By the end of the course, students are expected to be able to produce well-structured academic reports that meet the standards of graduate-level research and contribute to the development of their master’s or doctoral thesis projects.
授業計画
【全体】
This course provides an introduction to quantitative methods of data analysis, focusing on applications in social science and applied research. The course begins with descriptive statistics and basic data presentation using tables and graphs, followed by fundamental probability concepts such as the normal distribution, sampling distributions, and the central limit theorem.

Inferential statistical techniques are then introduced, including independent t-tests, correlation analysis, and analysis of variance (ANOVA), with an emphasis on hypothesis testing and interpretation of results. The course also covers simple and multiple regression analysis, including the assessment of multicollinearity using Variance Inflation Factors (VIF).

In the later part of the course, students learn multivariate methods commonly used in survey research, including Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA). Depending on students’ progress in multivariate analysis, Structural Equation Modelling (SEM) is introduced as an advanced topic to provide an overview of its conceptual framework and research applications. Throughout the course, students apply these methods using SPSS and develop skills in interpreting and reporting analytical results in an academic context.
項目 内容 授業時間外学習 備考
第1回 Introduction Guidance Preparation and review of lecture contents. Estimated study time: approximately 4 hours
第2回 Basic Analysis Research Methodology Preparation and review of lecture contents. Estimated study time: approximately 4 hours
第3回 Research plan ① Literature Review and Research Report Preparation and review of lecture contents. Estimated study time: approximately 4 hours
第4回 Research Plan ② Describe Statistics and Presentation Data Preparation and review of lecture contents. Estimated study time: approximately 4 hours
第5回 Data Analysis and Interpretation ① Segmentation and Cross Data Preparation and review of lecture contents. Estimated study time: approximately 4 hours
第6回 Data Analysis and Interpretation ② Comparison (Independent t-test and ANOVA) Preparation and review of lecture contents. Estimated study time: approximately 4 hours
第7回 Data Analysis and Interpretation ③ Linear Model (Regression 1) Preparation and review of lecture contents. Estimated study time: approximately 4 hours
第8回 Data Analysis and Interpretation ④ Linear Model (Regression 2) Preparation and review of lecture contents. Estimated study time: approximately 4 hours
第9回 Data Analysis and Interpretation ⑤ Exploratory Factor Analysis Preparation and review of lecture contents. Estimated study time: approximately 4 hours
第10回 Data Analysis and Interpretation ⑥ Confirmatory Factor Analysis Preparation and review of lecture contents. Estimated study time: approximately 4 hours
第11回 Data Analysis and Interpretation ⑦ Structural Equation Modelling Preparation and review of lecture contents. Estimated study time: approximately 4 hours
第12回 Case Study ① Data analysis Workshop Preparation and review of lecture contents. Estimated study time: approximately 4 hours
第13回 Case Study ② Data analysis Workshop Preparation and review of lecture contents. Estimated study time: approximately 4 hours
第14回 Case Study ③ Data analysis Workshop Preparation and review of lecture contents. Estimated study time: approximately 4 hours
第15回 Summary Summary Preparation and review of lecture contents. Estimated study time: approximately 4 hours
※AL(アクティブ・ラーニング)欄に関する注
・授業全体で、AL(アクティブ・ラーニング)が占める時間の割合を、それぞれの項目ごとに示しています。
・A〜Dのアルファベットは、以下の学修形態を指しています。
【A:グループワーク】、【B:ディスカッション・ディベート】、【C:フィールドワーク(実験・実習、演習を含む)】、【D:プレゼンテーション】
A: 15% B: 15% C: 30% D: 40%
成績評価法
Report  60%
Presentation 40%
教科書にかかわる情報
備考
I distribute the handout at class or attach it at eYUSDL.
参考書にかかわる情報
参考書 書名 Discovering statistics using IBM SPSS statistics ISBN 9781529630015
著者名 Andy Field 出版社 Sage 出版年 2024
参考書 書名 An SPSS guide for tourism, hospitality and events researchers ISBN 9780367236588
著者名 edited by Rahul Pratap Singh Kaurav, Dogan Gursoy and Nimit Cho 出版社 Routledge 出版年 2021
参考書 書名 Descriptive statistics, sampling technique and regression analysis with SPSS : statistical data analysis ISBN 9786204197890
著者名 Alemu Bekele, Asfaw Anjulo, Lemako Laa 出版社 LAP LAMBERT Academic Pub. 出版年 2021
参考書 書名 Factor analysis : excellent guide with spss ISBN 9798705490257
著者名 Peter James 出版社 [s.n.] 出版年 2021
参考書 書名 Quantitative tourism industry analysis : introduction to input-output, social accounting matrix modelling and tourism satellite accounts ISBN 9780750684996
著者名 by Tadayuki Hara 出版社 Butterworth-Heinemann 出版年 2008
備考
I distribute the handout at class or attach it at eYUSDL.
メッセージ
Lets enjoy learning Data!
キーワード
Quantitative Research, Survey, Data Analysis、Multivariate Statistical Analysis
持続可能な開発目標(SDGs)

  • 貧困をなくそう
  • 飢餓をゼロに
  • 質の高い教育をみんなに
  • ジェンダー平等を実現しよう
  • 働きがいも経済成長も
  • 産業と技術革新の基盤をつくろう
  • 人や国の不平等をなくそう
  • 住み続けられるまちづくりを
  • パートナーシップで目標を達成しよう
  • パートナーシップで目標を達成しよう
(貧困)あらゆる場所のあらゆる形態の貧困を終わらせる。
(飢餓)飢餓を終わらせ、食料安全保障及び栄養改善を実現し、持続可能な農業を促進する。
(教育)すべての人に包摂的かつ公正な質の高い教育を確保し、生涯学習の機会を促進する。
(ジェンダー)ジェンダー平等を達成し、すべての女性及び女児の能力強化を行う。
(経済成長と雇用)包摂的かつ持続可能な経済成長及びすべての人々の完全かつ生産的な雇用と働きがいのある人間らしい雇用(ディーセント・ワーク)を促進する。
(インフラ、産業化、イノベーション)強靱(レジリエント)なインフラ構築、包摂的かつ持続可能な産業化の促進及びイノベーションの推進を図る。
(不平等)各国内及び各国間の不平等を是正する。
(持続可能な都市)包摂的で安全かつ強靱(レジリエント)で持続可能な都市及び人間居住を実現する。
(平和)持続可能な開発のための平和で包摂的な社会を促進し、すべての人々に司法へのアクセスを提供し、あらゆるレベルにおいて効果的で説明責任のある包摂的な制度を構築する。
(実施手段)持続可能な開発のための実施手段を強化し、グローバル・パートナーシップを活性化する。
関連科目
Statistics, Research Methodology, Marketing
履修条件
連絡先
nishiot@yamaguchi-u.ac.jp
オフィスアワー
Wednesday1300~1430: Please make an appointment in advance by email.

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