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メディア授業とは，メディアを利用して遠隔方式により実施する授業の授業時数が，総授業時数の半数を超える授業をいいます。
メディア授業により取得した単位は，卒業要件として修得すべき単位のうち60単位を超えないものとされています。
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Advanced Product Development is a course for doctoral students in science, engineering, and agriculture that teaches the processes and methods for linking medium—to long-term R&D strategies formulated through technology road mapping to specific products and services. The course covers basic product development theory and the latest innovation case studies, so students do not need specialized knowledge in innovation theory or management strategy theory to understand the subject.
Specifically, students will learn the sequence of “product conception,” “development process design,” “prototyping, evaluation, and improvement,” “management and collaboration,” and “go-to-market strategies and operations” through lectures and exercises. Students will formulate and present more concrete product/service development plans using the roadmaps acquired in the prerequisite “Advanced Technology Roadmapping” course to develop practical innovation creation skills.
Translated with www.DeepL.com/Translator (free version)
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1. acquisition of advanced expertise in product development
･ The course provides a systematic study of the basic concepts of product development and the latest theories and methods (stage-gate model, lean development, agile methods, etc.), and practical application of development planning using technology roadmapping.
･ To study the product development process (concept design, prototyping/evaluation/improvement, and market launch), and to understand elements such as intellectual property strategy, risk management, quality control, and supply chain in an integrated manner.
2. to improve the ability to construct development strategies utilizing interdisciplinary and integrated thinking skills
･ Cultivate the ability to construct logical strategies to link research seeds to actual products and services by comprehensively considering social and market needs, technological trends, and stakeholder demands.
･ To enhance the ability to make decisions while appropriately balancing diverse factors (quality, cost, delivery, environmental considerations, etc.) in product development, and to flexibly respond to changes in development policy and updates to the roadmap.
3. improve the ability to strategically execute research and technology development
･ To develop the practical ability to develop the mid- to long-term R&D plan formulated in the technology roadmap into a concrete product development project.
･ Strengthen the ability to promote product development projects by experiencing the cycle of rapid prototyping, verification, and improvement through prototyping exercises and group work
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This course, “Advanced Product Development,” is aimed at graduate students enrolled in doctoral programs. It teaches the processes and methods for linking medium—to long-term R&D strategies formulated through technology road mapping to the development of specific products and services. The course is structured to teach the theoretical foundations of product development while providing practical approaches to help students acquire skills for creating innovation.
In the first half of the course (lessons 1 to 6), students will systematically learn the basic concepts and processes of product development. First, they will understand the outline of product development and check the relevance of the content learned in the “Advanced Technology Roadmapping” course. After that, they will be introduced to representative models of the product development process (such as the Stage-Gate Model, Lean Development, and Agile Methods) and learn the characteristics of different development approaches. In addition, focusing on idea generation and concept design, students will learn how to link research seeds to social and market needs by utilizing methods such as brainstorming, SCAMPER, and QFD (Quality Function Deployment). In addition, students will learn about requirements definition and functional design and understand how to incorporate technical elements on the roadmap into product specifications.
In the middle of the course (lessons 7 to 10), we will focus on the practical elements of product development and learn about prototyping, evaluation, and quality control. Through prototyping exercises, we will put into practice an approach that involves verifying hypotheses and making improvements in a short time. We will also learn about quality control and test planning methods (such as FMEA, statistical quality control, and Six Sigma) and acquire the basic skills needed to ensure the reliability and safety of products. At the same time, you will learn development strategies that consider the product lifecycle and cultivate a perspective that creates sustainable innovation with a long-term view.
In the second half of the course (lessons 11 to 13), you will learn about product development management and business elements. You will deepen your understanding of how to utilize industry-academia-government collaboration, open innovation, and intellectual property strategies (patents, licenses, trademarks, etc.) and learn how to secure a competitive advantage for the technology you have developed. In addition, they will learn about the marketing mix (the 4Ps), targeting, pricing strategies, and promotional methods as part of a market launch strategy and acquire practical knowledge for linking technological seeds to social implementation. Furthermore, they will learn about project management and risk management methods, acquire the skills to appropriately evaluate technological risks, cost risks, regulatory risks, etc., and carry out development projects as planned.
In the final phase (14th and 15th sessions), students will present the results of the product development plan they have formulated in group work. They will explain the overall picture of product development using roadmaps and receive feedback from other teams and teachers to improve the completeness of their plans. Finally, they will look back on the entire class and consider how they can apply the process of product development and innovation creation to their research and careers.
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第1回
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Introduction - Overview of Advanced Product Development
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･ Explanation of the overall purpose, approach and evaluation method of the course
･ Basic concepts of product development and the positioning of this course
･ Checking the points of connection with the content learned in “Advanced Technology Roadmapping”
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第2回
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Overview of the Product Development Process
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･ Introduction to representative product development processes, such as the Stage-Gate Model, V-Model, Lean Development, Agile Development, etc.
･ Differences and similarities between R&D and product development, examples of university-launched ventures, etc.
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第3回
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Idea Generation and Concept Design (1)
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･ Importance of product concept planning, idea generation methods (brainstorming, SCAMPER, etc.)
･ How to convert potential issues and needs on the roadmap into concrete concepts
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第4回
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Idea Generation and Concept Design (2)
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･ Learning and practicing methods for defining customer value, such as QFD (Quality Function Deployment) and usability analysis
･ Concept evaluation criteria setting and selection process
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第5回
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Requirements Definition and Functional Design
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･ How to create a requirements definition document (requirements specification), functional decomposition, functional allocation
･ Exercises to incorporate the technical elements of the road map developed in the “Advanced Technology Roadmapping” course into the requirements definition
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第6回
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Detailed Design and Prototype Planning
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･ Basics of design methods (CAD/CAE, design thinking, etc.)
･ Types of prototypes (proof-of-concept prototypes, functional verification prototypes, user test prototypes, etc.) and planning methods
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第7回
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Prototyping exercises (group work)
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･ Working in groups, set a hypothetical product development theme and create a simple prototype (model, UI mock-up, simulation, etc.)
･ Obtain feedback from within and outside the group
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第8回
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Evaluation, testing and quality control
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･ Test planning (functional testing, reliability testing, user testing, etc.)
･ Basic QC methods (statistical quality control, FMEA, 6 sigma, etc.)
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第9回
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Cost management and supply chain
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･ Elemental analysis of product costs (raw materials, processing, distribution, support, etc.)
･ Basics of supply chain management (procurement, production, distribution, inventory management, etc.)
･ How to strike a balance between cost optimization and quality/delivery times
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第10回
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Product life cycle and sustainable innovation
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･ Product life cycle (introduction, growth, maturity, decline) and development strategy
･ Perspectives on sustainable innovation that takes into account society and the environment, such as the SDGs and carbon neutrality
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第11回
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External collaboration and intellectual property strategy
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･ Introduction of industry-academia-government collaboration and open innovation schemes and case studies
･ How to incorporate intellectual property strategies such as patents, trademarks, designs, and copyrights into product development
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第12回
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Market launch strategy and marketing
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･ Product positioning, target setting, marketing mix (4P, etc.)
･ Promotion, pricing, channel selection and their strategic thinking
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第13回
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Risk management and project management
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･ Types of risk in product development (technical risk, cost risk, regulatory risk, etc.) and countermeasures
･ Development schedule management using Gantt charts and WBS, team building
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第14回
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Final presentation (presentation of group work results)
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･ Presentation of the product development plan (from concept design to market launch strategy) formulated by each group using the roadmap
･ Feedback and Q&A from other teams and faculty
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第15回
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Summary, review and future prospects
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･ Summary of the course and review of learning outcomes
･ Examination of the potential for utilizing product development and innovation creation in future research activities and careers
･ Final comments and Q&A from both students and faculty
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第16回
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Summary, review and future prospects
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･ Summary of the course and review of learning outcomes
･ Examination of the potential for utilizing product development and innovation creation in future research activities and careers
･ Final comments and Q&A from both students and faculty
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※AL（アクティブ・ラーニング）欄に関する注
・授業全体で、AL（アクティブ・ラーニング）が占める時間の割合を、それぞれの項目ごとに示しています。
・A〜Dのアルファベットは、以下の学修形態を指しています。
【A：グループワーク】、【B：ディスカッション・ディベート】、【C：フィールドワーク（実験・実習、演習を含む）】、【D：プレゼンテーション】
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A: 30% B: --% C: 30% D: 40%
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Evaluation will be based on the results of group work and a final assignment report.
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備考
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Lecture materials will be uploaded to the academic support system for each class.
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Prof. Naoki Ohshima
nohshima@yamaguchi-u.ac.jp
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