タイトル

開講年度 開講学部等
2025 大学院技術経営研究科
開講学期 曜日時限 授業形態 AL（アクティブ・ラーニング）ポイント
前期後半 金1～4 講義  
時間割番号 科目名[英文名] 使用言語 単位数
8061100002 オープンイノベーション戦略特論[Advanced Course on Open Innovation] 英語 2
担当教員（責任）[ローマ字表記] メディア授業
松浦 良行[MATSUURA Yoshiyuki] ー
担当教員[ローマ字表記]
松浦 良行　[MATSUURA Yoshiyuki]
特定科目区分   対象学生 秋入学者クラス 対象年次  
ディプロマ・ポリシーに関わる項目 カリキュラムマップ(授業科目とDPとの対応関係はこちらから閲覧できます)
授業の目的と概要
This course aims to argue strategy formation and its implementation for open innovation. Firms should strategically design and manage the relationship with other entities as business gets increasingly open. The lecture discuss contemporary open innovation paradigm in comparison with the closed one. It also examines organizational structure and capabilities which facilitate open innovation. National/regional policies which promote open innovation are discussed. R&D outsourcing, corporate venturing and IP issues are analyzed in the context of open innovation.
授業の到達目標
Understand the philosophical discourse behind the concept of "openness"
Understand the Fundamentals of Open Innovation (e.g. background, typology, pros and cons)
Understand the role of business model
Connect business model and open innovation.
授業計画
【全体】
This course first argues the taxonomy of innovation models and explain open innovation with respect to the innovation model evolution. The backgrounds and reasons many companies have changed their innovation paradigm are also discussed. It accompanies the lecture on strategy development and implementation for open innovation including the topics such as organizational design and culture, leadership and IP management with reference to prominent cases. The metrics for measuring the readiness of organizations for open innovation are discussed based on the preceding argument.
　Open innovation implies transformation from Porternian complete and self sufficient value chain type business model to networked and flexible business model (i.e. industry ecosystem). The students will understand the configuration of a business model and develop the one given open innovation.
The course also invites IP expert and discuss how open innovation alter company IP strategy (TBD).
　The order of and time spent for each module may change contingent on the students' interests and backgrounds.
項目 内容 授業時間外学習 備考
第1回 Philosophical background Concept of openness
Open vs close system
Open vs close society
 		None
第2回 Basics of Open Innovation Taxonomy of Innovation mode
Definition of Open Innovation
Open vs. Closed innovation 		None
第3回 Rise of Open Innovation Globalization and open innovation
Drivers of open innovation initiative
Metrics of Openness
 		None
第4回 Open innovation and business development Typology of OI tools
Open and close strategy 		None
第5回 Open innovation and innovation management ISO innovation management guideline
Innovation ecosystem
Open innovation 2.0 and co-creation 		None
第6回 Case discussion 1 Classical Connect & Develop strategy at P&G Read the case material
第7回 Business model and open innovation (1) Theoretical aspect of business model innovation

The relationship between open innovation and business model innovation

Open innovation and platformer business model 		Find the subject company
第8回 Groupwork(1) Identify a close innovation company
Describe business model of the company 		Read the second textbook in advance
第9回 Groupwork (2) Presenting the BM of the selected company

Open up the business model of the company suitable for open innovation 		Read the second textbook in advance
第10回 Groupwork (3) Open up the business model of the company suitable for open innovation -contd.
Elaborate on how it changes 		Read the second textbook in advance
第11回 Open innovation and organizational issue Dynamic capability
Open culture
Network culture

Leadership
Stakeholder analysis 		Contingent on progress
第12回 Appropriation issue in open innovation IP marketplace
Informal protection
Patent strategy 		None
第13回 Case discussion 2 Open patent for EV market penetration Read the assigned materials
第14回 Open service innovation Customer oriented open innovation
Servitization 		None
第15回 Open innovation and AI AI impact on open innovation None
※AL（アクティブ・ラーニング）欄に関する注
・授業全体で、AL（アクティブ・ラーニング）が占める時間の割合を、それぞれの項目ごとに示しています。
・A〜Dのアルファベットは、以下の学修形態を指しています。
【A：グループワーク】、【B：ディスカッション・ディベート】、【C：フィールドワーク（実験・実習、演習を含む）】、【D：プレゼンテーション】
A: --%　B: --%　C: --%　D: --%
成績評価法
In-class groupwork and presentation:50%, Term end report;50%
教科書にかかわる情報
教科書 書名 Open Innovation: The New Imperative for Creating And Profiting from Technology ISBN 9781422102831
著者名 Chesbrough, H.W 出版社 Harvard Business Review Press 出版年 2006
教科書 書名 Business model generation : a handbook for visionaries, game changers, and challengers ISBN 9780470876411
著者名 Alexander Osterwalder et al 出版社 Wiley 出版年 2010
備考
参考書にかかわる情報
参考書 書名 Open innovation results : going beyond the hype and getting down to business ISBN 9780198841906
著者名 Henry Chesbrough 出版社 Oxford University Press 出版年 2020
参考書 書名 The invincible company ISBN 9781119523963
著者名 Alexander Osterwalder [et al.] 出版社 John Wiley & Sons 出版年 2020
参考書 書名 The Oxford handbook of open innovation ISBN 9780192899798
著者名 Henry Chesbrough [et al.] 出版社 Oxford University Press 出版年 2024
参考書 書名 Open talent ISBN 9781647823887
著者名 JOHN WINSOR and JIN H. PAIK 出版社 Harvard Business Review Press 出版年 2024
備考
メッセージ
Open innovation is still fast evolving and hot topic both in practice as well as academia. The students should catch up the latest trend of open innovation practice and fully acknowlege its impact. The contents will change upon the interests and background of the registrants. 　
キーワード
Open innovation, Business model, Intellectual Property, Venture capital
持続可能な開発目標（SDGs）

  • 産業と技術革新の基盤をつくろう
(インフラ、産業化、イノベーション)強靱（レジリエント）なインフラ構築、包摂的かつ持続可能な産業化の促進及びイノベーションの推進を図る。
関連科目
The course is designed to be applied and practical. The students are expected to exploit wide range of knowledge and perspectives learnt.
履修条件
連絡先
matu@yamaguchi-u.ac.jp（ext.9947）
オフィスアワー
Arrange upon request. Send e-mail beforehand.

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