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メディア授業とは，メディアを利用して遠隔方式により実施する授業の授業時数が，総授業時数の半数を超える授業をいいます。
メディア授業により取得した単位は，卒業要件として修得すべき単位のうち60単位を超えないものとされています。
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This subject aims to acquire the knowledge whole about necessary management strategy theories for learning management of technology, and especially, technical terms related to business administration, necessary management analyses for participating in discussion, and understanding of framework for strategy plans. So, this lecture will focus on the field of "Business administration", "Marketing", and "Finance" from the contents generally lectured in MBA, not limiting to the management strategy theories, which seem to be important for management of technology. It is a purpose to promote the study of the other major subjects efficiently and effectively.
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You understand the knowledge about management strategies and can work on strategy plans. In this lecture, you actively participate in discussions.
(1) You can explain frameworks of opportunities and threats in external environment.
You can explain frameworks of strengths and weaknesses in internal environment.
(2) You can plan strategies by using corporate strategy theory
(3) You can work on R&D and business administration under a sense of executing strategies.
(4) You must study contents of lecture previously and participate actively in discussions.
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You study the text that Barney, Jay B. "Gaining and sustaining competitive advantage" 4th ed., Pearson Education, Inc., 2011. In this lecture, I explain the contents about this book. You participate in discussions. （DP1,2,3,4）
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第1回
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The strategic management process
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The definition of strategy
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第2回
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Emergent strategies
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The definition of performance
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第3回
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Firm performance and competitive advantage
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Firm performance and competitive advantage
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第4回
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Measuring competitive advantage
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Measuring competitive advantage
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第5回
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The structure conduct performance model
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The structure conduct performance model
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第6回
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The five forces model of environmental threats
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The five forces model of environmental threats
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第7回
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Environmental threats as opportunities
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Environmental threats as opportunities
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第8回
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Opportunities and industry structure
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Opportunities and industry structure
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第9回
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Traditional reseach on firm strengths weaknesses
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Traditional reseach on firm strengths weaknesses
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第10回
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Applying the VRIO framework
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Applying the VRIO framework
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第11回
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Implications of the Resource based view
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Implications of the Resource based view
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第12回
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The economic value of cost leadership
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The economic value of cost leadership
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第13回
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Cost leadership and sustained competitive advantage
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Cost leadership and sustained competitive advantage
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第14回
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The economic value of product differentiation
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The economic value of product differentiation
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第15回
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Product differentiation and sustained competitive advantage
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Product differentiation and sustained competitive advantage
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※AL（アクティブ・ラーニング）欄に関する注
・授業全体で、AL（アクティブ・ラーニング）が占める時間の割合を、それぞれの項目ごとに示しています。
・A〜Dのアルファベットは、以下の学修形態を指しています。
【A：グループワーク】、【B：ディスカッション・ディベート】、【C：フィールドワーク（実験・実習、演習を含む）】、【D：プレゼンテーション】
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A: --% B: 30% C: --% D: --%
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Please ask me your questions when you have them.
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Emergent strategies, The structure conduct performance model, The five forces model, the VRIO framework, Resource based view, Cost leadership, Product differentiation
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| (経済成長と雇用)包摂的かつ持続可能な経済成長及びすべての人々の完全かつ生産的な雇用と働きがいのある人間らしい雇用（ディーセント・ワーク）を促進する。 |
| (インフラ、産業化、イノベーション)強靱（レジリエント）なインフラ構築、包摂的かつ持続可能な産業化の促進及びイノベーションの推進を図る。 |
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e-mail:inaba@yamaguchi-u.ac.jp
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